Trends in web design come and go. Some stay longer while others just quickly fade away. A simple design is more likely to attract traffic than a design that squeezes everything into limited whitespace. Simplicity in web design exudes naturalness and casualness, an ambiance that makes visitors feel more comfortable and want to stay longer.
A simple web design does not necessarily mean it lacks the essential parts of a website. A simple design simply means the efficient use of whitespace to achieve optimal effect. The proper use of whitespace gives a cleaner and clearer design that affords visitors easier navigation. Getting rid of clutter like big icons, bold and dark colors that hide text, overly intricate graphics or too much moving objects and leaving only what is essential and necessary allow visitors to better focus on their search efforts.
Web trendsetters keep adding more and more elements to complement designs to the point of overcrowding. As a result, the more fundamental elements needed by users are overshadowed, making it hard for them to do what they came for and that is to look for information in the easiest and fastest way possible. What do you think your visitor will do if navigation links are entwined in endlessly twirling lines or if your search box is surrounded by bouncing objects?
The header, logo, sidebar, icons, footer, images, text and other elements neatly interspersed between just enough whitespace lends a semblance of elegance to your design. Clear and readable fonts, preferably the sans serif type, make for easy reading. A balanced color scheme consistently used throughout the design is pleasing to the eyes. All these simple features contribute to your main objective of attracting traffic to your website and making your visitors stay a while longer.
A simple web design normally loads faster because it contains smaller files as compared to more sophisticated designs that contain tons of files. Keeping big icons, animation and other unnecessary decorative objects to the minimum makes loading faster, which is what visitors are looking for in a website. If you make your visitors wait a minute longer, you may never see them again.
Dear old content is the focal point of any website. In a simple web design, content rightly positioned on a web page without the frills of intricate background can be easily read. Majority of visitors usually scan a new page and if your content is set against a dizzying pattern, expect them to leave before they lose their sanity.
Simple is beautiful, so they say. But more than that, a simple web design attracts more traffic because it is faster to load, more simple to use and easier to understand.