When working on a project’s design remember to create a design that fits the market you’re reaching out to. Be aware that design choices have a direct impact on how a client may view your company and/or its products and services. Use your logo, web address, and contact number whenever possible on printed materials, especially when purchasing promotional items (also known as “give-aways”). Quite often when you order promotional items the manufacturer asks for the information you would like imprinted and your logo. Find out who is preparing the art and whether or not they will be maximizing your exposure by utilizing the entire print area and if you are getting custom design. I can’t tell you how many times I’ve seen pens designed with nothing more than simple lettering, magnetic calendars, etc. where nothing about the company stands out. The print is “run of the mill” and there isn’t any design detail. Get your supplier to use your logo and make it recognizable! It can be done. You’re paying for a product which will represent your company as it travels from person to person or sits on someone’s desk. The idea is to do it right and get it recognized. Average layout and type do not attract the human eye. If your supplier doesn’t want to customize your printable space…get someone else.
Please reply to emails using an email from your web site’s domain. If your website is greatoys.com then reply to all your inquiries with an email that ends in “@greattoys.com”. For instance, email@example.com or salesgreattoys.com. This is the most professional manner of handling email replies. Using an email address like “firstname.lastname@example.org” is not professional and isn’t going to inspire confidence in the size and validity of your company. A number of email addresses should already be included in your hosting plan. Contact your hosting service and find out how to use them. This is another small, but so very important, detail that you shouldn’t overlook.
Web design is much more than impressive text and imagery. You’ve got to keep the design functional as well as visually appealing. For instance, when you create an online form be sure to return a thank you page after the submit button is selected. On the thank you page include any additional information a visitor may need. How to contact you, how to check their order status and an idea of what to expect next. These small details go a long way in making a site visit pleasant and professional. Provide your contact information, or at least an option to email you, on every web page in your site. Remember Google ranks pages not entire websites. If a potential client visits a page from your site without some way of contacting you they may not want to go to another page to do it. Make it easy. Make it simple. Immediate gratification is often the difference between a sale and a lost deal.
Think about your projects from a client’s point of view. Consider that site visitors or people reading your brochure do not know your business as well as you. What are the questions they may have? What will set your company apart from all the others? What market are you trying to reach and is your design appropriate for that market. Maybe your design should appeal to multiple markets thus getting you more value from the product or website. In short, try to create an experience that educates potential clients, is easy to follow and stays with them.